Reza is the Global Digital Leader and worldwide board member at Proximity Worldwide; the leading Digital, Data and eCRM network with more than 60 offices around the globe, aligned to BBDO Worldwide and part of the Omnicom Group.
He is responsible for Proximity’s key international FMCG clients such as P&G or Kraft Foods, for growing the network’s digital capabilities and thought leadership.
For Procter & Gamble, he also serves as Omnicom’s single point of contact for the EMEA region.
Reza is based in Paris where he also holds the position of Managing Director for Proximity BBDO that he joined in 2005.
Since 2010, he enjoys teaching Digital Strategy at Science Po Paris, a selective and outstandingly innovative French university specialising in humanities and social sciences.
Before joining Proximity, Reza pioneered digital marketing in France as early as 1994 and led various top digital agencies serving as CEO of Framfab France (now LBi) and EVP and co-founder of Wcube (Publicis Modem). During his career Reza has managed global or regional digital and CRM assignment for brands such as Axa, Chanel, Clarins, Gillette, McDonald’s, Nike, Pernod Ricard, Tassimo, Volkswagen, Wella or Yves Saint Laurent Beauté.
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